Fractional COO & Chief-of-Staff
Building scalable operations for remote-first, venture-backed startups.
Our approach
We're all about building operations that scale and fit your company's specific needs, goals, and culture. We get it, every startup is different and has unique requirements at different stages. That's why there's no one-size-fits-all solution for early and growth-stage operations. But when you get good operations right, the impact is huge.
At Groundswell Ops, we build the foundation for startup growth.
Operations as a competitive advantage
OKRs | EOS
Strategic Projects
Metrics & KPIs
Company OS
Don’t just take it from us…
“Need to grow your business 3-5x in the next few years? Travis and Groundswell Ops will get you there. The delta between where our operations started and where they ended up is incredible.
Groundswell is firmly on my shortlist of go-to providers for any startup I’m involved in.”
— Bryan Birsic, Founder
“Travis is one of the most logical, process-oriented, and strategic thinkers I’ve had the pleasure of working with. His approach to goal-setting, documentation, and data gathering/analysis are the best I’ve ever experienced in my career.”
— Hayley Leocha, VP of Marketing
“Travis helped transform Kamana from a small team with few repeatable processes, limited data insights, and no unified objectives; to a high-functioning, fully remote and distributed team of 50+ making data driven divisions that achieve measurable objectives which drive toward a cohesive mission and vision. His work was pivotal to reaching 10-15x YoY revenue/user growth and 4-5x YoY headcount growth over multiple years, while simultaneously deploying key operational software for our now $1B parent organization. ”
— Dave Dworschak, Founder
“Any time we had a problem that could be solved by a person thinking it into a solution, we knew Travis could and would do so. I'd recommend him for operations for any team in a heartbeat, including my own if I get that chance again in the future!”
— Joshua Jeffryes, Founder
Project Snapshots
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Stage — Pre-Seed
Services Provided — Database Management | Contractor Hiring & Management | Process Documentation | Compliance | Hiring Strategy & Process
Built process for sourcing data and maintaining data quality for a complex, MVP platform product. As part of that maintenance, we built a scalable process for hiring contractors and managing their work. As the engagement progressed, work extended to establishing and maintaining tax compliance in states where the company was hiring full time employees, and buildout of a scalable hiring process geared toward attracting top tech talent.
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Stage — Seed
Services Provided — OKR System | KPI Definition & Dashboards | Product OperationsAs Fractional Chief-of-Staff, we worked with the CEO and Founder to scope out and deliver systems and processes - OKRs, KPIs, and agile methodologies - that enabled scalability and alignment.
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Stage — Seed
Services Provided — No-Code Automation | Process Documentation & Handoff
Built process for maintaining data using no-code tools and workflow optimization, we built a process for identifying and collecting late invoices. This dramatically decreased the delta between booked and real revenue. We documented the workflow for maintaining the process and trained a full-time employee to take over post-contract.
Founder of Groundswell Ops.
I play force multiplier for your company, laying a foundation for scale that empowers your team to do more with less, and focus on what matters most.
2x Co-Founder, and Head of Operations @ 3 high-growth Seed & Series A startups. Surfer, paddler, and home DIYer.
Hi, I’m Travis
Advisors
NC State Senator, multi-time co-founder — RETI & FundBoard — and startup growth expert.
Current Founder at Soul of Startups & long-time Director, Techstars Boulder. Framework guru & leadership coach.
2x startup consulting founder — Quill Strategy & Peach Legal — and COS at Forecastr. Startup finance master.
